Keaton Hoskins Net Worth: Diesel Brothers Star Facts

Keaton Hoskins was born in Kaysville and raised in Utah. He is one of five children of Mark A. Hoskins and his wife, Bernice (McFarland), alongside siblings Kameron, Chase, Kaden, and Chandra. His birth date, schooling, and childhood interests are not documented.

 

View this post on Instagram

 

A post shared by 𝐊𝐞𝐚𝐭𝐨𝐧 𝐇𝐨𝐬𝐤𝐢𝐧𝐬 (@the.muscle)

Personal Training Roots and Early Gym Management Ventures

Keaton Hoskins began his career in the fitness industry as a personal trainer. In his early twenties, he launched his first health and exercise ventures, including a personal training company and a gym facility. He later expanded into youth sports training programs. By his mid-20s, Hoskins had founded multiple small businesses across sectors ranging from fitness to apparel, growing revenue into the eight-figure range without outside investors.

Television Breakout on Discovery’s Diesel Brothers

In 2016, Hoskins joined Heavy D and Diesel Dave on the Discovery Channel reality series Diesel Brothers, appearing as “The Muscle.” On the show, he helped design, build, and test custom high-performance diesel trucks. Over six seasons from 2016 to 2022, he became known as one of the “Utah-based stars” of the series.

Through televised builds, stunt events, and promotional roadshows, Hoskins showcased his mechanical skills and expanded his brand as a fitness-minded automotive entrepreneur.

Vehicle Promotion and Commercial Sales with DieselSellerz

Hoskins also helped extend the Diesel Brothers brand into commercial sales through DieselSellerz. Based in Woods Cross, Utah, DieselSellerz serves as the official marketplace for the team’s custom truck builds and one-of-a-kind vehicles.

Hoskins participated in public demonstrations and live shows at the facility, marketed giveaway vehicles, and managed promotional sales across the company’s online platform and social channels. He used his television exposure to drive customer traffic to DieselSellerz listings and events.

Publishing Motivational Books and Entrepreneurial Guidebooks

Beyond television and trucking, Hoskins has expanded into authorship, focusing on self-help and business coaching. He co-authored the self-published personal-development guidebook The Divorce Handbook: The Hardest Thing About Divorce – Going to War with Yourself, which shares lessons in resilience and navigating life transitions based on personal adversity.

Through his Limitless Society platform, Hoskins writes educational articles on mindset, entrepreneurship, positive habits, and accountability. These publications share the practical business principles he applies in his own ventures.

Establishing Executive Mentorship and Business Coaching Networks

In recent years, Hoskins has focused on executive mentoring and business coaching. In 2022, he founded Limitless Society, a membership-driven network providing strategic training and weekly mastermind sessions for entrepreneurs. By late 2023, the community surpassed 1,000 members.

According to the Limitless Society website, several members reached seven-figure results during their time in the program. Alongside this network, Hoskins offers one-on-one coaching, delivers keynote speeches, and leads workshops on branding, sales, and leadership.

 

View this post on Instagram

 

A post shared by 𝐊𝐞𝐚𝐭𝐨𝐧 𝐇𝐨𝐬𝐤𝐢𝐧𝐬 (@the.muscle)

Expansion into Health Supplement Brands and Venture Investments

Hoskins diversified into the health and nutrition sector in 2018 by co-founding 1Mission Nutrition, a Montana-based dietary supplement startup. The company launched products including pre-workout powders and protein formulas, and instituted a donation model to support deployed U.S. service members with every sale.

By 2020, 1Mission Nutrition was processing thousands of annual orders and had donated hundreds of thousands of dollars in supplements to active-duty troops. He leverages capital and brand recognition from his media presence to fund health-focused startups and build his coaching operations.