William Mattar’s net worth remains private as of 2026, and no public figure has been officially verified. He earns income through his personal injury law practice as the founder of William Mattar Law Offices, where the firm handles motor-vehicle accident cases on a contingency-fee basis. Specific personal salary or earnings figures are not publicly disclosed.
Specializing in Motor Vehicle Accident Cases to Fuel Growth
William Mattar founded his eponymous law firm in 1990 in Williamsville, New York. From the beginning, he focused the practice exclusively on motor-vehicle crash cases, including car, truck, and motorcycle accidents. He has credited that specialization with helping drive the firm’s growth.
Over more than 35 years, Mattar built the office into what official materials call “New York State’s largest motor vehicle accident law firm.” The firm says it has “represented tens of thousands of people injured in motor vehicle accidents” across New York. A high volume of motor-vehicle accident cases has remained central to its business.
Contingency-Fee Model: Earning from Client Settlements
William Mattar Law Offices operates on the standard contingency-fee model used in personal-injury cases. Under New York law, attorneys typically receive a percentage of each settlement or verdict instead of charging upfront fees. The firm explains that clients pay nothing unless they recover damages.
New York bar association guidance generally puts contingency fees in injury cases at around one-third, or 33%, of the award. The firm’s revenue therefore comes from its share of major injury settlements, tying its income to successful case outcomes.
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Williamsville HQ: Building and Expansion Investments
William Mattar P.C. has invested heavily in its home office infrastructure. In 2005, the firm built a custom headquarters at 6720 Main Street in Williamsville. By 2014, the practice had grown to roughly 90 employees, outgrown the original space, and purchased the adjacent building. The expanded office was completed in early 2015. Those construction and real-estate investments kept the firm’s Williamsville base at the center of its continued growth.
Opened Rochester and Syracuse Offices to Increase Footprint
The firm expanded beyond Buffalo to broaden its market. William Mattar, P.C. opened offices in Rochester and Syracuse. Those locations, along with the Williamsville headquarters and others, including Albany intake, extend the firm’s reach across upstate New York. Public filings list the firm as employing more than 120 people statewide, making it a sizable enterprise with client services across multiple cities.
Law Firm Defends Withheld $28K Bonus Claim in Court
In early 2024, a former Mattar P.C. attorney sued the firm over unpaid bonuses. New York State court documents show that the ex-employee’s counterclaim sought $29,300 in bonus compensation allegedly owed by Mattar, P.C. but withheld. The firm vigorously contested the claim and described the dispute as a matter of contractual interpretation. The case brought an employee pay dispute inside a contingency-fee firm into court, where the firm fought the claim as a contract issue.
Launching a Personal Injury Practice in Williamsville
William Mattar established his personal injury law firm in Williamsville in 1990. He initially branded it “William K. Mattar, P.C.” By 1997, the firm had already “outgrown its current space” and moved into a larger nearby office. In 2005, Mattar built a custom headquarters at 6720 Main Street in Williamsville, initially staffing it with just four attorneys and five assistants.
The firm continued to grow. By 2014, it had about 90 employees. In 2011, Mattar formally changed the firm’s name to William Mattar, P.C. He remains the firm’s founder and serves as its Owner and President, overseeing day-to-day operations.
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Famous “Hurt in a Car” Slogan Defines Brand Identity
Mattar’s brand is closely tied to a memorable slogan. The firm’s advertising centers on the phrase “Hurt in a Car? Call William Mattar, 444-4444.” The firm has said Mattar’s practice is “synonymous with the tagline, ‘Hurt in a Car Call William Mattar, 444-4444.’”
The jingle appears in TV spots, radio ads, billboards, and online campaigns across the region. Local media and viewers have frequently cited the “Hurt in a Car?” line when referring to Mattar’s ads. Repeated use of the firm’s name and phone number has made the slogan an integral part of William Mattar’s professional identity.
Annual Super Bowl Commercials Boost Brand Awareness
In recent years, Mattar’s firm has gained additional publicity by airing original commercials during the Super Bowl broadcast. Local press has described the game-day ads as a creative tradition for the firm. In one 2024 report, Mattar said his team had turned the Super Bowl commercial “tradition into an art form.”
In early 2020, Buffalo Business First reported that Mattar and his mother would co-star in a regional Super Bowl ad for the firm. The firm’s 2024 spot used a playful Indiana Jones-style concept, with characters racing through the Buffalo History Museum to discover a secret lyric that literally contains the “William Mattar hurt in the car” jingle. The annual Super Bowl commercials have reinforced Mattar’s brand and helped keep his slogan in the public consciousness.
FAQs
What is William Mattar’s educational background?
William Mattar earned a Bachelor of Science in psychology from SUNY Plattsburgh and a Juris Doctor from Syracuse University College of Law.
Is William Mattar connected to a registered business entity?
Yes. William Mattar Accident Lawyers is a professional corporation, with William Mattar listed as the owner and principal contact.
Does William Mattar’s firm have BBB accreditation?
Yes. William Mattar Accident Lawyers is BBB accredited and has an A+ BBB rating.
When was William Mattar’s business incorporated?
William Mattar P.C. was incorporated on January 5, 2011, and the business began operating in 1990.
Has William Mattar received professional legal recognition?
Yes. His recognitions include Martindale-Hubbell AV Preeminent ratings and Avvo-related honors.




